Sales and marketing model

Duration:00 sec
Added:December 29 2022
Author:Charles Vincent Kaluwasha
This course is designed for aspiring entrepreneurs and individuals who are already working in a company but want to start their venture. The course will teach the learnings of entrepreneurial and marketing techniques that can be applied to any business situation. This course covers the following topics: - how to establish your own business from scratch - how you can use psychological marketing techniques in your business - how to manage your social media channels, website and email campaigns - how you can improve your sales skills We adopted the "earn while learn" concept for our students, which means they do not have to depend on their parents to support them financially. Our students provide their families with financial support and are educated with business and entrepreneurial skills, which will help them in the future. This has helped in reducing the rate of failure of our students. The Federal Government under the Obama administration had a 10-year goal to achieve one million new entrepreneurs by 2020. Various programs and initiatives developed by the federal government empower students to become entrepreneurs. These programs include: 1. The Entrepreneurial Boot Camp for Veterans with Disabilities assists disabled veterans with entrepreneurial skills. 2. The Veteran Small Business Ownership Program provides training, counselling, and business development services to eligible veterans who want to start or grow a small business to create jobs for themselves and others 3. The Women's Entrepreneurship Education Program provides educational workshops, internships, networking opportunities, and training in technology fields for girls between 16-18 years old 4. The Corporation for Enterprise Development's (CFED) work has focused on three main areas - basic needs wealth creation which includes savings or asset building; starter enterprise wealth creation which is about giving people the resources they need to get their enterprise up and running from nothing; The EDC/CJI collaborates with the African Institute for Economic Development and Planning to develop entrepreneurship courses for Zambian youth. The institute will also work with various stakeholders, including District Collectors, civil society organizations and others, to develop approaches for replicating the successful model in other parts of Zambia. The institute will work closely with the National Youth Council to facilitate matching potential entrepreneurs from their database with business opportunities in key sectors such as agro-processing, tourism and manufacturing.
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