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If you are considering opening a small business, you will need to start your marketing efforts on a local scale. Local marketing has changed drastically within the last couple decades. The Internet and social media have changed the face of marketing completely, even for small, local businesses. It is important to stay up to date and to utilize as many tools as possible to be a successful business. Competition is tough. If you are able to use all the tools available to you that are, by and large, free or cheap, you will be that much farther ahead of your competition. |
